Ride Luca
Working with Luca to design a bespoke easy to navigate shopping experience using the Shopify platform.
Short Summary
Ride Luca –– Founded during a global pandemic, Luca khan wanted to build a brand that united women with a love for all things cycling. The goal was simple, design and sell cycling gear that compliments women off all sizes that can be worn during comfortable.
The Challenge
With hundreds of e-commerce templates available for the Shopify platform, Luca wanted something that would better align to the brand’s visual style. A user interface that captures design cues like the thick redline, large block section using the blue (primary) colour and expansive typography –– Not a regularly available cookie cutter template.
The Solution
When potential or returning user’s are browsing they want to be able navigate round the site intuitively, further refine the product selections and ultimately add products to the basket with ease.
To help shape the design solution, we discussed with Luca the requirements by using a sitemap before crafting some high-fidelity wireframes using Figma. This helped finalise any content, page structure and understand possible journeys plus features.
This process gave enough insight into what custom developer work was required and/or the third party support that would need implementing to deliver exactly what Luca had envisioned.
The Outcome
The end result felt on brand, easy-to-navigate and leaned on all the essential shopify features such as add to wish list, search, product bundles and quick view.
Using Figma’s dev-mode made it super easy for the developer to inspect the responsive components within the design system, extract the CSS style’s and understand the interactions once prototyped.
I’m proud to have successfully designed my first e-commerce site that saw items selling out within the first hours of launch.
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