Playmas
Helping Playmas shape a new user interface design for it dashbaord users for a greater insight into business metrics.
Short Summary
PlayMas is a powerful technology platform designed to empower small and medium-sized carnival bands to sell costumes, packages, and event tickets online. PlayMas provides a user-friendly online storefront and a comprehensive back-office dashboard, streamlining carnival business operations.
The Challenge
After gathering user feedback from a number of businesses over the past year, PlayMas identified a need to improve the back-office dashboard's data visualisation capabilities. The existing card-based layout made it difficult for users to compare key metrics and analyse sales performance effectively.
The Solution
To address user needs and create a more intuitive dashboard experience, I conducted user research and developed user personas to understand the pain points and goals of different user types. Through collaboration with stakeholders, we created a sitemap to define the scope of new functionalities.
The redesigned dashboard incorporates interactive charts powered by a third-party API tool, allowing users to visualise data in a more meaningful way. Additionally, we implemented dropdown filters for each widget, enabling users to easily compare different data sets. Finally, a "Latest Orders" table provides a quick view of recent transactions.
The Outcome
The new user interface empowers users to personalize their dashboard experience. Users can now add or remove widgets from the default layout, control data visibility with dropdown filters and date pickers, and export data from any widget to a CSV file for further analysis.
Through collaboration with PlayMas engineers, we delivered a solution that significantly improves data accessibility and streamlines workflow for carnival businesses.
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